Keep your platinum blonde looking fresh-from-the-salon! This sulfate-free and silicone-free shampoo is specially made for the unique needs of cool blondes. It gently washes away dirt while its Violet pigments instantly cancel out those annoying yellow or brassy tones. Not only does it protect your color from fading in the sun, but it also features a "Detox" agent that clears away metallic buildup from your water. With moisturizing Panthenol, your hair stays strong, hydrated, and shines with a beautiful, icy glow.
• Directly penetrating pigments: Refresh cool reflex and neutralise slight golden tones.
•Sunflower extract: Protects colour and guards against free radicals.
•Hair-friendly UVB filter: Shields hair from harmful UV rays.
•Cationic starch: Enhances combability.
•Panthenol: Strengthens hair and adds moisture.
•Polyphosphate: Detoxifies by binding metallic deposits.
Apply the shampoo evenly to damp hair, lather, and rinse thoroughly. Repeat if needed.
Tip: Using the colour shampoo multiple times enhances the neutralising effect. For extra care and to boost cool blonde reflexes, follow up with Icy Crystal .07 .LV Colouring Conditioner and Mask.
— Gently cleanses without stripping moisture; Instantly neutralizes yellow and golden "brassiness".
— Protects hair color from fading due to UV rays.
— Strengthens hair and adds healthy moisture.
— Detoxifies hair by removing metallic deposits.
— Improves hair texture for easier combing.
— Sulfate-free and silicone-free formula.
Ingredients:
- Direct Violet Pigments: The "Brass Killers" that revitalize cool tones and stop yellowing.
- Panthenol (Vitamin B5): Strengthens the hair from the inside out and locks in hydration.
- Sunflower Extract & UVB Filter: A double-shield that stops the sun and free radicals from fading your color.
- Polyphosphate: A clever detox agent that cleans away metallic bits from your water.
How to use these products
Apply the shampoo evenly to damp hair, lather, and rinse thoroughly. Repeat if needed.
Tip: Using the colour shampoo multiple times enhances the neutralising effect. For extra care and to boost cool blonde reflexes, follow up with Icy Crystal .07 .LV Colouring Conditioner and Mask.
Will this shampoo dry out my bleached hair?
No! Unlike many "purple shampoos," this formula is sulfate-free and contains Panthenol, which actually strengthens and supplies your hair with extra moisture while you wash.
How often should I use this shampoo?
You can use it as your regular shampoo! Repeated use will actually intensify the cooling effect and keep those yellow tones away for good.
Does this work on naturally grey hair too?
Yes! It is excellent for naturally grey or white hair that has turned a bit yellow from the environment, giving it a bright, silver-crystal shine.
The family–owned company, La Biosthétique, develops and produces highly effective cosmetics for hair and skin
which are exclusively sold in international salons and spas. We represent the latest findings in dermatology
and biochemistry that are intensively tested in laboratories and in practice, then produced just for you.
Natural raw ingredients, gentle treatment of resources, individual and personal consultations —
at La Biosthétique, we focus on the customer. With their nature and their culture, with their health,
as well as with the aim of achieving Total Beauty.
